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Image by Steve Johnson
Be kind - black calligraphy lettering on card with dots, motivation phrase .jpg

Explore The New Personality for a unique collection of fashion items that spread kindness. From trendy t-shirts and cozy hoodies to adorable kids gear and stylish hats, we have something for everyone. Empowering kindness, one outfit at a time.

Image by Steve Johnson
Close up photo little daughter and mothe
Image by Steve Johnson

Explore the Collection

"Kindness is the language which the deaf can hear and the blind can see." - Mark Twain
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"We rise by lifting others." - Robert Ingersoll​​

Contact Us

The New Personality

108 West 13th Street

Wilmington, DE 19801

Telephone: 561-408-9898

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